Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

A new global study underscores the crucial role of behavioral sciences in formulating policy decisions, while also asserting the need for clear standards for what evidence gets used in policy ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Basic behavioral and social sciences research is indispensible to the mission of the National Institutes of Health (NIH). Not only do psycho-social-biological factors directly affect disease outcomes ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

Total R&D expenditures at American universities topped $117.5 billion in FY 2024. Of that total, universities spent $3.91 billion on social science research (anthropology, economics, political science ...

Kendra Pierre-Louis: For Scientific American’s Science Quickly, I’m Kendra Pierre-Louis, in for Rachel Feltman. Hello and happy new year! I love the first few days of a new year. It evokes a feeling ...

AI is not only transforming technology but also offering profound insights into decision-making, habits, and social dynamics. This collection of research papers dive into how AI models and techniques ...

Results from a massive research project investigating whether previously reported scientific results can be replicated raises questions about their reliability. A major, new examination of the ...